Bitch don´t kill my vibe - Sommer 2019

Bitch don´t kill my vibe - summer 2019

No other sock has been associated with the brand as much as the “J.Bitch don't kill my vibe". It has become a kind of figurehead of J.Clay and is very popular with the sneaker community due to its puristic and easily combinable design.


Available again in summer 2019

The "Bitch don´t kill my vibe socks" or BDKMV has been part of the success story since the first collection of J.Clay in 2017. The tennis sock from Mönchengladbach will be shipped all over the world again in summer 2019. But the "Bitch don't kill my vibe" is no longer alone. In mid-2018, a cup with the BDKMV motif came out as a small compensation for the socks that could not be ordered. At the beginning of 2019, the "BDKMV - Black", a black version of our bestseller sock, was offered for the first time. This sock was also sold out after a short time. Both the white sock and the black version will be available again in April and May 2019.



But what makes the BDKMV so successful.

High quality and workmanship as well as technical details for a perfect hold  are just 3 points that are part of every J.Clay sock. But what exactly is the factor that makes "Bitch don't kill my vibe" so successful? Success is difficult to attach to individual elements of the sock. However, the following points are clear: Black and white tennis socks are currently very trendy, especially among sneaker fans. Nevertheless, the urge for their own, individual style is higher than ever. The BDKMV combines these two points better than many other socks, because it combines both factors with its simple, yet expressive design. In addition, the saying "Bitch don't kill my vibe" is inspired by the song of the same name by Kendrick Lamar, the ravages of time. A puristic and clear design with a strong core message. Furthermore, both the black and the white tennis socks can be perfectly combined with almost any sneaker color.


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