For a few days now it has been clear that we will be working in the summer with our new socks and feet at Fashion Week in Berlin Issue. Strictly speaking, on the Seek which offers the perfect platform for young brands and start-ups like us.
Already last winter J.CLAY was in Berlin to get a better picture of the various Berlin fashion fairs. Sock labels were represented at all major trade fairs, but we had our focus on THE SEEK in advance.
But what sounds like, sign up and off it doesn't take for granted. The SEEK selects very precisely who is allowed to exhibit and who is not. A good mix of fashion, accessories, young and trendy labels is the goal.
At first it even looked like we wouldn't get a place with J.Clay Socks because of the already represented socks brands. Some persuasion, our last Sucuk Socks collaboration with Hikmet and the fact that we are Coloured Old School Tennis Socks a different style than the traditional sock brands, has been the decisive factor in the end.
We are very happy in the summer with our colorful socks collection for 2019to be there and make new contacts.
The SEEK is 3 - 7 July 2018 in Berlin Instead of.