Privacy policy

We are pleased that you are visiting our website and thank you for your interest in our company and our products. We would like to take this opportunity to inform you which data we collect, use and process, and when, and how we handle your personal data.

1. name and contact details of the person responsible for processing

This data protection information applies to data processing by the:

J.Clay GmbH & Co. KG
Blumenberger Strasse 143-145
41061 Mönchengladbach

Represented by the managing directors Moritz Otten and Jan Silanoglu


2. contact details of the data protection officer

You can contact the Data Protection Officer(s) of the controller at

telephone: +49 (0) 2161- 277 62 00

3. the purposes of the data processing, legal bases and legitimate interests pursued by the controller or a third party, and categories of recipients

• Calling up our website
• Shopify e-commerce platform

To operate our online shop we use Shopify, a service provided by Shopify Inc, 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5. This service provides an e-commerce platform through which we offer our goods for sale. The data transmitted in connection with your order is stored on a Shopify server in the USA. Shopify has adopted the EU-US Privacy Shield, . For more information on data protection, please refer to Shopify's privacy policy at .

The legal basis for the transmission of data to third parties for the purpose of contract processing or for billing purposes is Art. 6 Para. 1 lit. b DS-GVO and for the transmission of data in legally ordered cases Art. 6 Para. 1 lit. c DS-GVO.

• log files

Every time you access the website, information is sent to the server of our website by the respective internet browser of your respective terminal device and temporarily stored in log files. The data records stored in this way contain the following data, which are stored until they are automatically deleted: Date and time of the request, name of the page called up, IP address of the requesting device, referrer URL (the URL from which you came to our website), the amount of data transferred, loading time, as well as product and version information of the browser used in each case and the name of your access provider.

The legal basis for the processing of the IP address is Article 6 paragraph 1 letter f) DSGVO. Our legitimate interest results from the

• Ensuring a smooth connection,
• Ensuring a comfortable use of our website/application,
• Evaluation of system security and stability.

A direct conclusion on your identity is not possible on the basis of the information and will not be drawn by us. The data will be stored and automatically deleted once the aforementioned purposes have been achieved. The standard periods for deletion are based on the criterion of necessity.

• Cookies, tracking, social media plug-ins

We use so-called cookies, tracking tools, targeting methods and social media plug-ins for our website/application. The exact nature of these methods and how your data is used for this purpose is explained in detail below.

• Establishment, implementation and/or termination of a contract
• Data processing on conclusion of contract

If you register on our website and/or conclude another contract with us, we process the data required for the conclusion, implementation or termination of the contract with you. This includes:

First name, surname
Invoice and delivery address
e-mail address
Billing and payment data
Date of birth
Phone number

The legal basis for this is Article 6 paragraph 1 letters a) and b) DSGVO, i.e. you provide us with the data on the basis of the respective contractual relationship (e.g. management of your customer/user account, processing of a sales contract) between you and us. In order to process your e-mail address in the event of a purchase via our websites/applications, we are also obliged by legal requirements in the German Civil Code (BGB) to send an electronic order confirmation (Article 6 paragraph 1 letter c) DSGVO).

Insofar as we do not use your data for advertising purposes (see 3.3. below), we store the data collected for the processing of the contract for the duration of the contract and until the expiry of the statutory or possible contractual warranty and guarantee rights. After the expiry of this period, we retain the information required under commercial and tax law for the contractual relationship for the legally specified periods. For this period, the data will be reprocessed solely in the event of a review by the tax authorities.

In addition, the following data processing is necessary for the processing of a sales contract via our websites/applications:

Your payment data will be passed on to payment service providers commissioned by us to process the payment(s). We pass on details of your delivery address to logistics companies and shipping partners commissioned by us. To ensure that the goods are delivered according to your wishes, we may pass on your e-mail address and, if necessary, your telephone number to the logistics company and/or shipping partner we have commissioned to handle the delivery. They will contact you in advance of the delivery if necessary to agree the details of the delivery with you. The respective data will only be transmitted for the respective purposes and will be deleted after delivery.

• Use of data for fraud prevention purposes

The data you provide when placing an order can be used to check whether an atypical order process exists (e.g. simultaneous ordering of a large number of goods to the same address using different customer accounts). In principle, we have a legitimate interest in carrying out such a check. The legal basis for the processing is Art. 6 paragraph 1 letter f) DSGVO.

• Transmission of data to transport service providers

For the purpose of delivering ordered goods, we work together with logistics service providers/transport companies and/or shipping partners: The following data may be transmitted to them for the purpose of delivering the ordered goods or announcing them: First name, surname, postal address and, if applicable, the e-mail address and, if applicable, the telephone number. The legal basis of the processing is Art. 6 paragraph 1 letter b) DSGVO.

• Data processing for advertising purposes
• Newsletter

On our websites/applications we offer you the possibility to subscribe to our newsletter. In order to ensure that no mistakes are made when entering your email address, we use the so-called Double-Opt-In-Procedure (DOI-Procedure): After you have entered your email address in the registration field and given your consent to receive our newsletter, we will send you a confirmation link to the address you have entered. Only when you click on this confirmation link will your email address be added to our distribution list for sending our newsletter. The legal basis for this data processing is article 6 paragraph 1 letter a) DSGVO.

• Newsletter dispatch via MailChimp

Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (, to whom we pass on the data you provide when you register for the newsletter. This disclosure is made in accordance with Art. 6 Para. 1 lit. f DSGVO and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.

MailChimp uses this information for sending and statistical evaluation of the newsletter on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on, if applicable. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. These data are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, MailChimp can use this data according to art. 6 para. 1 letter f DSGVO itself due to its own legitimate interest in the demand-oriented design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

In order to protect your data in the USA, we have concluded a data processing agreement ("Data-Processing-Agreement") with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. This Data-Processing-Agreement can be consulted at the following Internet address: .

In addition, MailChimp is certified under the European Data Protection Agreement "Privacy Shield" and is committed to comply with EU data protection standards.

The privacy policy of MailChimp can be viewed here:

Note on right of withdrawal

You can revoke your consent at any time with effect for the future by sending a message to or by using the unsubscribe option at the end of each newsletter.

• Product recommendations by e-mail

As an existing customer of our online shop you will receive regular product recommendations from us by e-mail. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. We use the e-mail address you provide during the purchase process to advertise our own goods and/or services similar to those you have already purchased from us as a result of a previous order. The legal basis for this data processing is Art. The legal basis for this data processing is article 6 paragraph 1 letter f) DSGVO.

Notice right of objection

You can object to our product recommendations at any time with effect for the future by sending a message to or at the end of each product recommendation e-mail, without incurring any costs other than the transmission costs according to the basic rates.

• Sweepstakes

If you register for competitions organized by J.Clay, we will use the data provided by you during the respective registration for the purpose of the execution of the participation contract, in particular for the notification of winnings and, if applicable, for the advertising of our offers and/or offers of our competition partners. You will find detailed information in the respective conditions of participation for the respective competition. The legal basis for this data processing is Article 6 paragraph 1 letter a) DSGVO, Article 6 paragraph 1 letter b) DSGVO and Article 6 paragraph 1 letter f) DSGVO.

Online presence and website optimisation
Cookies - General Information

We use cookies on various pages to make the visit to our website attractive and to enable the use of certain functions and to record the use of our website statistically. Cookies are small text files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone or similar) when you visit our site. Cookies do not cause any damage on your terminal device, and do not contain viruses, Trojans or other malicious software. Information is stored in the cookie that is related to the specific terminal device used. This does not mean, however, that we obtain direct knowledge of your identity.

Most of the cookies we use are deleted after the browser session ends (so-called session cookies). These enable us to offer you, for example, the cross-page shopping basket display, in which you can see how many items are currently in your shopping basket and what your current purchase value is. Other cookies remain on your computer and enable us to recognise your computer during your next visit (so-called permanent or session-spanning cookies). These cookies in particular serve to make our offer user-friendly, more effective and safer. Thanks to these files, it is possible, for example, that you will be shown information on the site that is specially tailored to your interests.

Of course you can set up your browser so that it does not store our cookies on your end device. The help function in the menu bar of most web browsers explains how to prevent your browser from accepting new cookies, how to have your browser inform you when you receive a new cookie or how to delete all cookies you have already received and block them for all others.

Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for each browser under the following links:

Internet Explorer:

However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

Insofar as these cookies and/or the information they contain is personal data, the legal basis for data processing is Art. 6 paragraph 1 letter f) DSGVO. Our interest in optimising our website is thereby considered justified in the sense of the aforementioned regulation.

• Google Analytics

Our website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the internet.

The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

This website uses Google Analytics with the extension "_anonymizeIp()". This enables IP addresses to be further processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is therefore deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield,

Third Party Information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of Use:,

Overview of data protection: and the data protection declaration:

• Google Adwords

Our website uses the Google Adwords service. Google AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

On the one hand, we use the remarketing function within the Google AdWords service. With the remarketing function we can present users of our website on other websites within the Google display network (on Google itself, so-called "Google Ads" or on other websites) ads based on their interests. For this purpose, the interaction of the users on our website is analysed, e.g. which offers the user was interested in, in order to be able to show the users targeted advertising on other pages even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie", is used to record the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal information is stored. The legal basis for this data processing is Article 6 paragraph 1 letter f) DSGVO.

You can disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:

Further information on Google Remarketing and Google's privacy policy can be found at: .

• Google Conversion Tracking 

Furthermore, we use so-called conversion tracking when using the Google AdWords service. When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer/end device. These cookies lose their validity after 30 days, do not contain any personal data and therefore do not serve for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking.

The legal basis for this data processing is Article 6 paragraph 1 letter f) DSGVO.

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. In addition, you can deactivate interest-based ads on Google and interest-based Google ads on the web (within the Google display network) in your browser by activating the "Off" button at or by deactivating them at For more information about your options in this regard and Google's privacy policy, please visit

• Google Tag Manager

We use on our site the service Google Tag Manager of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94.043 USA. With Google Tag Manager, marketers can manage website tags through one interface. A tag is one of marking or tagging a database. However, the Tag Manager itself, which uses the tags, functions without cookies and does not collect any personal data. The tags set up via the Google Tag Manager merely ensure the collection of data which is passed on to the target system. Because the data is only passed on, the system does not collect or store the data itself. The Tag Manager therefore only triggers other tags, which in turn may collect data. For these respective third party providers, corresponding explanations can be found in this data protection declaration. The Google Tag Manager does not use this data. If you have set or otherwise adjusted your cookies to be disabled, this will be respected for all tracking tags used with Google Tag Manager, so the tool will not change your cookie settings.

Google may ask for your permission to share some product information (such as your account information) with other Google products to enable certain features, such as making it easier to add new conversion tracking tags for AdWords. Google's developers also review product usage information from time to time to further enhance the product. However, Google will not share such information with other Google products without your consent.

For more information, please see Google's Usage Policy and Google's privacy notice for this product.

• Re-Targeting

We also use re-targeting technologies from external service providers, such as the pixel from Facebook Ireland Limited. Re-targeting enables us to make our online offer more interesting, tailored to your needs. This enables us to target users with online advertising on our partners' websites who have already shown an interest in our shop and our products. We know from studies that the insertion of personalised, interest-based advertising is more interesting for the Internet user than advertising that has no such personal reference.

For this purpose, a cookie is set, with which interest data is collected using pseudonyms. This information is used to display interest-related advertisements on the websites of our partners. No directly personal data is stored and no user profiles are merged with personal data about you.

You have the option of deactivating the collection of data for the purpose of personalised advertising. A cookie will then be set which permanently prevents the collection of data unless you delete this cookie in your browser specifically or by using the function "Delete all cookies". You can repeat the objection at any time.

Advertising partners/ third party cookies
We work together with advertising partners to make the online offer on our site even more interesting for you. To this end, cookies are also set by our advertising partners when you visit our site (so-called third-party cookies). Information is also stored in the cookies of our advertising partners using pseudonyms about your user behaviour and your interests when you visit our site. In some cases, information is also collected that was collected on other sites before you visited our site. This information is used to display interest-related advertising from our advertising partners. No personal data is stored and no user profiles are merged with personal data about you.

• Social media plug-ins

We use social plug-ins from the social networks Facebook and Twitter on our website on the basis of Article 6 paragraph 1 letter f) DSGVO to make our company better known. The advertising purpose behind this is to be regarded as a legitimate interest within the meaning of the DSGVO. The responsibility for operation in conformity with data protection regulations must be guaranteed by their respective providers.

The purpose and scope of data collection and the further processing and use of data by the respective provider as well as your rights and setting options for the protection of your privacy can be found in the respective data protection information of the provider, which we link to in the following.

By logging out of the social network pages beforehand and deleting the cookies that have been set, you can avoid that social networks assign the information collected about you to your user account with the respective social network during your visit to If you do not want social networks to associate the information collected via our website directly with your profile, you must log out of the relevant social networks before visiting our website. You can also completely prevent the loading of the plugins with add-ons for your browser, e.g. with the ScriptBlocker "NoScript", which can be found at: .

Facebook Connect / Login 

J.Clay offers the user the possibility to register for the service with his Facebook access (so-called Facebook Connect function). Facebook-Connect is a service of the social network Facebook, which is operated by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). An additional registration with J.Clay is then not necessary. For registration, the user is redirected to the Facebook website, where he can log in with his usage data. Thereby the Facebook profile and the service of J.Clay are linked with each other. Through the link J.Clay automatically receives from Facebook the information that the user has agreed to receive (e.g. first name, cash on delivery, email address, profile picture, gender, friends list). We use this information to be able to identify you when using J.Clay.

The legal basis for this data processing is Art. 6 paragraph 1 letter a) DSGVO.

For further information about Facebook-Connect and the privacy settings, please see the data protection information:

•  Facebook

This website uses other social plugins from Facebook. These are offers from the US-American company Facebook.

When you visit a page that contains such a plugin, your browser connects to Facebook and the content is loaded from these pages. Your visit to this website can therefore be tracked by Facebook, even if you do not actively use the social plugin function. If you have an account on Facebook, you can use such a social plugin and thus share information with your friends. About You has no influence on the content of the plugins and the transmission of information.

On its Internet pages, Facebook provides detailed information on the scope, type, purpose and further processing of your data. You will also find further information on your rights and setting options to protect your privacy.

Data protection information from Facebook:

•  Customer account / user account

To provide you with the greatest possible convenience, we offer you the permanent storage of your personal data in a password-protected customer account / user account.

The creation of the customer account is basically voluntary. If you create a customer account, the processing of your data collected here is based on Article 6, paragraph 1, letter b) DSGVO. After creating a customer account, no new data entry is required. In addition, you can view and change the data stored about you in your customer account at any time.

Only if you wish to place orders via our website/application is the opening of a customer account absolutely necessary for the processing of the contract.

In addition to the data requested when placing an order, you must enter a password of your own choice in order to set up a customer account. Together with your e-mail address, this serves to access your customer account. Please treat your personal access data confidentially and do not make them accessible to unauthorised third parties. Please note that even after leaving our website you will remain logged in automatically unless you actively log out.

You have the possibility to delete your customer account at any time. Please note, however, that this does not mean that the data visible in the customer account will be deleted once you have placed an order with us. The deletion of your data is carried out automatically after the expiration of our commercial and tax law obligations to retain data. The legal basis for this further data processing is Art. 6 paragraph 1 letter c) DSGVO and Art. 6 paragraph 1 letter f) DSGVO.

•  Contact

You have the possibility to get in contact with us in several ways. By e-mail, by telephone, by chat or by post. If you contact us, we use the personal data that you voluntarily provide us with in this context solely for the purpose of contacting you and processing your request.
The legal basis for this data processing is Art. 6 paragraph 1 letter a), Art. 6 paragraph 1 letter b), Art. 6 paragraph 1 letter c) DSGVO and Art. 6 paragraph 1 letter f) DSGVO

•  Payments

We process your payment information for the purpose of payment processing, e.g. if you purchase or use a product and/or service via Depending on the method of payment, we may pass on your payment information to third parties (e.g. in the case of credit card payments to your credit card provider).

The legal basis for this data processing is Art. 6 paragraph 1 letter a), Art. 6 paragraph 1 letter b), DSGVO and Art. 6 paragraph 1 letter f) DSGVO.


PayPal (Europe) S.à r.l. et Cie, S.C.A, 22-24 Boulevard Royal, L-2449 Luxembourg

Klarna AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden

Amazon Pay Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg

Apple Pay Apple Distribution International, Hollyhill Industrial Estate, Hollyhill Cork, Ireland

Shopify Payments, 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5

Google Pay (Europe), Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

4. your rights 

•  Overview

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

the right to obtain information about your personal data stored by us (Art. 15 DSGVO), in particular you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data if it has not been collected directly from you

the right to have incorrect data corrected or correct data completed (Art. 16 DSGVO),

the right to delete your data stored by us (Art. 17 DSGVO), unless we are required to comply with legal or contractual retention periods or other legal obligations or rights to further storage,

the right to restrict the processing of your data (Art. 18 DPA) if you dispute the accuracy of the data, if the processing is unlawful but you refuse to have it deleted; if the person responsible no longer needs the data but you need it to assert, exercise or defend legal claims or if you have lodged an objection to the processing in accordance with Art. 21 DPA,

the right to data transferability in accordance with Art. 20 DSGVO, i.e.

the right to have selected data stored by us about you transferred in a common, machine-readable format, or to demand that it be transferred to another person responsible

the right to appeal to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

You can assert the aforementioned rights against us at

• Right of objection

Under the conditions of Art. 21 para. 1 DSGVO, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above general right of objection applies to all processing purposes described in this Data Protection Information which are processed on the basis of Article 6 paragraph 1 letter f) DSGVO. In contrast to the special right of objection aimed at data processing for advertising purposes, we are only obliged under the DSGVO to implement such a general right of objection if you give us reasons of overriding importance (e.g. a possible danger to life or health).

• Right of withdrawal

Insofar as we process data on the basis of a consent granted by you, you have the right to revoke the granted consent at any time. The revocation of consent does not result in the data processing carried out on the basis of the consent up to the time of revocation becoming ineffective.